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Here is some additional detail on some
of our recent quantitative studies: |
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Customer Experience Measurement
- Monthly interviews amongst brand considerers to measure relative
strengths and weaknesses of brand performance |
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Buying Process Studies - Understanding buying
behaviour, from initial consideration through to purchase, for
major ticket items |
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Lost Sales Analysis - Establishing where
and why sales are leaking |
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Marketing Communications - Measuring the
effectiveness of brand communication and audience take out |
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Market Analysis Reports - Collating key economic
and market specific information to provide early warning signs
of any potential weakening of the market. To aid business planning
and marketing activity |
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