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Quantitative Research
Here is some additional detail on some of our recent quantitative studies:
Customer Experience Measurement - Monthly interviews amongst brand considerers to measure relative strengths and weaknesses of brand performance
Buying Process Studies - Understanding buying behaviour, from initial consideration through to purchase, for major ticket items
Lost Sales Analysis - Establishing where and why sales are leaking
Marketing Communications - Measuring the effectiveness of brand communication and audience take out
Market Analysis Reports - Collating key economic and market specific information to provide early warning signs of any potential weakening of the market. To aid business planning and marketing activity
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